BusinessAdvising.org hosted brand manager and advisor Christina Barea for a free webinar on strategies and practices to establish your company’s brand identity and use your brand to support your growth.
Launching and growing a small business and brand is a formidable task. With an infinite amount of details to be addressed — and all of them seemingly equally important — it’s easy to get lost in the details and distracted from the core definition and values of your new business. Fortunately, with a little time spent on preparing a clearly defined reference point, it’s possible to build a brand that can stand the test of time. You’ll learn four essential keys to developing, launching and sustaining a successful brand.
Watch The Replay
This free webinar covered
- Vision/Mission Statements – Where are you going and how are you getting there?
- Brand Definition – Identify your brands’ personality
- Marketing Plan – Get your thoughts on paper!!
- Consistency – Set a goal and stick to it!
Christina Barea is a branding advisor specializing in launching small businesses. Her areas of expertise include apparel/textiles, service sector and non-profit organizations. Christina has worked with high profile brands in Europe as well as the USA but thrives on seeing small businesses evolve from dream to prosperous reality. Christina’s training in Milan, Italy as a Luxury Brand Manager provides an artistic “wrapper” for her solid business acumen which she now offers as a pro-bono service to BusinessAdvising.org.