5 Differences Between B2B and B2C Marketing

Guest WriterMarketing 101, Small Business ResourcesLeave a Comment

Everyone knows that there is a great difference in relationships your business builds with your customers (B2C) and those it builds with other businesses (B2B). Sure, you are still trying to appeal to someone, but the truth is that individuals have much different priorities than organizations do. Because of that and in order to do some further research on this topic, here are five differences between B2B and B2C marketing. 1.      Product-driven vs. relationship-driven From the very get-go, we can see that the foundation of B2B marketing lies a relationship driven-decision making. Companies are more likely to work with people they know and trust, regardless of your unique value proposition, seeing how this probably won’t be the only time they are doing business together. Furthermore, seeing how there’s usually much more at stake with B2B relationships than with individual consumers, businesses feel more comfortable undertaking this when there’s someone they … Read More

Advisor Appreciation and Networking Event

Patrick DugganLatest News, Our NetworkLeave a Comment

PCV’s BusinessAdvising.org is excited to invite you to an Advisor Appreciation & Networking Event! Our advisors are the heart of our program, and all of our program’s success is due to your commitment to see small businesses across America succeed. This night is all about you! We want to show our appreciation for the time and talent you continue to donate, and to provide a long-requested opportunity for our advisors to network with each other. Please join us: Thursday, May 25 5:30 pm – 9:00 pm 25 Lusk 25 Lusk Street, San Francisco, CA 94107 Light fare and drink tickets will be provided We’ll host a brief program sharing the impact your advice made on our small business community in 2016, a raffle featuring products from advised small businesses — and most of the evening is reserved for you to network with each other.   Thank you for all you … Read More

National Small Business Week: How to Make Sure a Small Business Loan Won’t Wreck Your Personal Credit

Guest WriterSmall Business ResourcesLeave a Comment

Free small business mentor advisor coach

For every year since the early 1960’s, the United States has highlighted a week in the spring to recognize America’s small business owners and entrepreneurs. According to U.S. Small Business Association statistics, over 50% of Americans either own a small business or are employed by one – and small businesses are responsible for creating the lion’s share of new jobs throughout the country. Unless you’re among the fortunate few who already have access to deep capital reserves, you’re probably going to require access to credit for your small business at some point. A line of credit – whether via a small business loan, a business credit card or another source – allows you to grow your business, cover unexpected costs and even take calculated risks in search of new financial advantages, but it may also come with serious risks. In particular, improper use of business credit has the potential to … Read More

4 Tips on Developing a Data-Driven Marketing Campaign

Guest WriterMarketing 101, Small Business ResourcesLeave a Comment

Free small business mentor advisor coach

In the past, it was believed that in order to get maximum ROI on your digital marketing, you had to cover as many areas as possible. This caused businesses to pour money into random media channels in hope that at least one of them would be the one to reach their target audience. Seeing how this required a significant investment, small businesses were usually left behind. Luckily, today more and more marketing campaigns are data-driven — which makes them much more cost-effective and even more available. All in all, here are four tips for those who intend to go down this path. In order to get the right answer, you must first know the question you’re asking is the right one. When doing target market research, people usually focus on things like who buys, or where are they coming from, but seldom do they stop and ponder upon why they … Read More

5 Things Every Small Healthcare Business Needs to Know

Guest WriterSmall Business ResourcesLeave a Comment

Free small business mentor advisor coach businessadvising.org

Whether you are just considering starting a small healthcare business or you’ve been in operation for a while, there are several key facts that you need to be aware of to be successful and to stay compliant with state and local law. Because the life and welfare of hundreds of individuals are in your hands, the way you operate your business and the way you store patients’ personal information are keys to a business’s success and client loyalty. Take care of the following five items as soon as possible. Because of the nature of a healthcare business, your new business will need to be licensed by your state and possibly by local governing bodies as well. Start at your local town hall to get the process started before applying to your state’s accrediting body. You will also need to obtain a local business permit and an occupational permit from your … Read More

Small Business Resources Roundup

Patrick DugganSmall Business Resources

small business customer service

Each month, we bring you the latest roundup of resources for small business owners bootstrapping their businesses and creating quality jobs in their communities. Don’t forget to follow us on Twitter at @PCVtweets. Every Monday we post a new collection of new must-read small business resources, articles, and news. Are there any specific areas your business needs advice in? Let us know, and we’ll search for what you need to add to our monthly roundup.

Small Business Resources Roundup

Patrick DugganSmall Business Resources

small business scheduling

Each month, we bring you the latest roundup of resources for small business owners bootstrapping their businesses and creating quality jobs in their communities. Don’t forget to follow us on Twitter at @PCVtweets. Every Monday we post a new collection of new must-read small business resources, articles, and news. Are there any specific areas your business needs advice in? Let us know, and we’ll search for what you need to add to our monthly roundup.

The ABCs of SME Budgeting – 5 Key Considerations

Guest WriterSmall Business ResourcesLeave a Comment

Small and mid-sized businesses are the backbone of every successful economy. They can easily adapt to sudden changes of market conditions. What’s more, you don’t need millions of dollars to establish such a business venture. However, they’re extremely sensitive when it comes to finances. Due to their limited budgets, expenditure in these enterprises needs to be strictly controlled. After reading the following five budget considerations, you’ll become a more careful entrepreneur, assets-wise. There’s no effective online marketing without an exquisite website. The good news is that your website can be exclusive without large investments. SME business owners should rely on creativity and personal qualities that make a difference, rather than on expensive design. Thousands of small businesses, as well as some large companies, build their websites on the WordPress platform. It’s a clear sign you should also jump on the bandwagon and use free WP themes and plugins to make … Read More

Small Business Resources Roundup

Patrick DugganSmall Business Resources

Each month, we bring you the latest roundup of resources for small business owners bootstrapping their businesses and creating quality jobs in their communities. Don’t forget to follow us on Twitter at @PCVtweets. Every Monday we post a new collection of new must-read small business resources, articles, and news. Are there any specific areas your business needs advice in? Let us know, and we’ll search for what you need to add to our monthly roundup.  

Free Small Business Webinar: Retail Is Alive And Well

Patrick DugganAdvisor Wisdom, Our Network, Small Business Resources, WebinarsLeave a Comment

small business webinar retail

In this free small business webinar on strategies and best practices to stay competitive and thrive in retail, BusinessAdvising.org hosted Joe Alexander, founder of Nest Bedding, one of the leading online mattress and bedding brands. In this free webinar you’ll learn about: How a customer-centric approach pays off Tools and strategies for small businesses operating retail brick-and-mortar and online storefronts How to stay competitive in today’s dynamic retail environment   Joe Alexander is a pro bono advisor with BusinessAdvising.org, and the founder of Nest Bedding, one of the leading online mattress and bedding brands. His beds can be found in the homes of some top athletes and celebrities (and Pacific Community Ventures’ staff!) and he’s been lauded in publications such as the Huffington Post, Men’s Fitness and Refinery 29. In 2012, he bootstrapped Nest Bedding and grew it into a $20 million dollar a year force in the mattress and … Read More