Greenewall

Patrick Duggan Entrepreneur, Manufacturing

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Greenewall — founded four years ago by entrepreneur Robert Hodgson — builds privacy sound wall fencing composed of materials derived from nature, and formed into a post and wall panel system. Robert’s materials proved popular, and suddenly his small company was growing. Robert came to BusinessAdvising.org where we introduced him to Jeff Barney as a business mentor and guide. Jeff immediately embraced the company, and had a quick comprehension of the challenges that they had coming up. In their short span of existence, they had remained primarily a local company, but now they were looking to expand beyond their borders and to refocus on a broader market. With Jeff’s in-depth experience in marketing and knowledge of modern tools and approaches, Greenewall has started to see the effects of these efforts, and are looking forward to an exciting period of growth.

Innerstellar Yoga

Patrick Duggan Other

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Kristin Lovelace is a certified Forest Yoga and Pilates instructor, who’s been teaching yoga since 2001, and opened her first studio — Innerstellar Yoga & Pilates — in 2011. While she’d been in dance and movement her entire life, operating her own business began to pose new challenges, so she came to BusinessAdvising.org to find a mentor. From her first meeting with her advisor, she was able to implement changes that have proven profitable to her business. They updated the format of her website to feature her Pilates and Yoga Teacher Trainings, and made some other internal changes to make a priority of marketing them. Since then, she’s experienced an 80% increase in teacher training signups!

Kaia F.I.T.

Other

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Kaia F.I.T. is a women’s fitness and nutrition program built around a core strengthening program. With busy lives and a limited amount of time for exercise, Kaia F.I.T. has developed a simple but creative workout program that engages women in different ways each day. Oakland’s Kaia Fit was founded by Mary McQueen in 2009, with the goal of helping moms get their pre-pregnancy bodies back. As her business started to grow beyond that mission, she came to BusinessAdvising.org. We paired her with volunteer advisor Alison Sizer, who worked with her on strategy, marketing, pricing strategy (how many classes at what price), and managing the HR implications of multiple locations. The result? Her business has since grown over 50%!