BusinessAdvising.org hosted brand manager and advisor Christina Barea for a free webinar on strategies and practices to establish your company’s brand identity and use your brand to support your growth. Launching and growing a small business and brand is a formidable task. With an infinite amount of details to be addressed — and all of them seemingly equally important — it’s easy to get lost in the details and distracted from the core definition and values of your new business. Fortunately, with a little time spent on preparing a clearly defined reference point, it’s possible to build a brand that can stand the test of time. You’ll learn four essential keys to developing, launching and sustaining a successful brand. This free webinar covered Vision/Mission Statements – Where are you going and how are you getting there? Brand Definition – Identify your brands’ personality Marketing Plan – Get your thoughts on paper!! Consistency – Set … Read More
Free Webinar On August 28 — How Food Businesses Can Improve Their Margins
Join us on Friday, August 28 for a free webinar on strategies and practices to improve your food business’ profits and margins. BusinessAdvising.org will host culinary business consultant Heather McCarthy. In this free webinar, we’ll cover: Where does the money go? Understanding cost of goods sold (COGS) and other high-impact margin influencers. How do I know where to make changes? Setting benchmarks and evaluating options. When will I see results? Implementing change and tracking impact. Click here to sign up. Friday, August 28, 2015 from 9:30 AM to 10:30 AM (PDT) The presentation will be followed by a Q&A, where you can ask your questions and get advice. Heather currently works as a culinary business consultant identifying areas of opportunity for young food businesses to improve their internal structures to create stability while supporting growth. Her experiences in corporate sales and culinary education have created a unique foundation for her consulting practice. Her … Read More
Free Webinar On July 24 — 4 Pillars of a Successful Brand
Join us on Friday, July 24 for a free webinar on strategies and practices to establish your company’s brand identity and use your brand to support your growth. BusinessAdvising.org will host high-profile brand manager and advisor Christina Barea. Launching and growing a small business and brand is a formidable task. With an infinite amount of details to be addressed — and all of them seemingly equally important — it’s easy to get lost in the details and distracted from the core definition and values of your new business. Fortunately, with a little time spent on preparing a clearly defined reference point, it’s possible to build a brand that can stand the test of time. You’ll learn four essential keys to developing, launching and sustaining a successful brand. In this free webinar, we’ll cover: Vision/Mission Statements – Where are you going and how are you getting there? Brand Definition – Identify your brands’ personality Marketing … Read More
15 Ways to Save Your Small Business Money
Today’s blog post comes to us from Mark Engle, one of our expert business advisors here at BusinessAdvising.org, and a Managing Member of Four Corners Consulting Group. We’re honored to have Mark share his expert insight on the blog; read on to discover 15 ways you can start saving your business money today! Improve Your Accounting – You can control your expenses better simply by improving your accounting. If you are getting information back from your bookkeeper (even 15 days after the end of the month) it’s harder to control next month’s bills. By using online bookkeeping (in real-time view) you can do a better job of watching how you spend. Stick To Your Budget Like Glue — Having a budget (at least monthly) for expenses tends to force you (and your employees) to stick to the allocation. In addition to sticking to your budget, be sure to trim un-used … Read More
Webinar: Take Your Small Business From Idea to IPO
In this free webinar, serial entrepreneur Noah Alper — founder of Bread & Circus and Noah’s Bagels — discussed strategies and practices to take your small business from its conception through to an IPO. This webinar leads small businesses — especially those in the food and restaurant industry —on a path to build and grow. You can start with a great idea, and take it all the way to a successful initial public offering (IPO). Noah Alper did just that. In just 6 1/2 years he took Noah’s Bagels public after opening his first store in Berkeley, CA in 1989. He eventually sold the business for 100 million dollars. Learn how he did it, and what he learned along the way! You can watch the recording here: Noah Alper, founder of Noah’s Bagels and Bread & Circus, has almost four decades of business experience. He is a serial entrepreneur, whose experience includes … Read More
Webinar: Is Debt Or Equity Right For Your Small Business?
In this webinar, host Sherry Bijan (a seasoned veteran of the securities industry) walked small business owners through strategies to understand whether debt or equity was the right move for their businesses. Sherry covered topics like: Debt or Equity: Which is right for my small business? How to create an investor pitch deck What do funders look at when they’re looking at your business? You can watch the recording here: Sherry Bijan is a seasoned veteran of the securities industry, in the practice of investment advisement and management. She offers years of experience and devotion coaching investors in the capital markets as a Registered Investment Advisor. She strives to implement sound financial planning that is aligned with consumer’s interest and the need for advise, having helped develop informed self-directed entrepreneurs and consumers. Her experience is diverse and varied. In conjunction with her work as an advisor, in 1994 she helped launch and manage a family … Read More
Free Webinar On June 26 — The Road To IPO And Beyond
Join us on Friday, June 26 for a free webinar on strategies and practices to take your small business from its conception through to an IPO. BusinessAdvising.org will host Noah Alper, founder of east coast supermarket chain Bread & Circus, and west coast chain Noah’s Bagels. This webinar is intended for small businesses — especially those in the food and restaurant industry —looking to build and grow. You can start with a great idea, and take it all the way to a successful initial public offering (IPO). Noah Alper did just that. In just 6 1/2 years he took Noah’s Bagels public after opening his first store in Berkeley, CA in 1989. He eventually sold the business for 100 million dollars. Learn how he did it, and what he learned along the way! Click here to sign up. Friday, June 26, 2015 from 9:30 AM to 10:30 AM (PDT) The presentation … Read More
Webinar: How Healthy Is Your Small Business?
In this webinar, host George de Bruin (an executive with 30 years of experience in the consumer goods industry) walked small business owners through ways to measure the financial health of their companies. George covered topics like: Does your company have a business plan, a long-term growth strategy, and a sustainable path to get there? How can you measure the health of your business? What should you look for when it comes to payroll and overhead? As in personal nutrition, understanding and measuring the health of your business is about sticking with a goal and being persistent. And: this applies to all businesses. In this free webinar, you’ll start planting the seeds and get a firmer direction on how to ensure you’re building your small business for sustainable growth in the long term. You can watch the recording here: George has provided the following Cashflow Template for small business owners to use. … Read More
Free Webinar On May 22 — Debt or Equity: What’s Right for My Business?
Join BusinessAdvising.org and Sherry Bijan — a seasoned veteran of the securities industry — for a webinar on understanding whether debt or equity is the right move for your small business. This webinar is free, and intended for small businesses looking to grow. We’ll cover topics like: Debt or Equity: Which is right for my small business? How to create an investor pitch deck What do funders look at when they’re looking at your business? Click here to sign up. Friday, May 22, 2015 from 9:30 AM to 10:30 AM (PDT) This presentation will be followed by a Q&A, where you can ask your questions and get advice. Sherry Bijan is a seasoned veteran of the securities industry, in the practice of investment advisement and management. She offers years of experience and devotion coaching investors in the capital markets as a Registered Investment Advisor. She strives to implement sound financial planning that … Read More
Listen In! Small Business Podcast From Advisor Nancy Lin
Stay up to date on emerging trends and business innovations that could transform your industry – and the small business industry as a whole — with Business Reinvention. This podcast featuring BusinessAdvising.org advisor Nancy Lin keeps you engaged and in the know. The show helps you make sense of new technologies and business models, and helps you to understand their implications in an accessible way. Nancy’s in-depth interviews with experts empower you as an entrepreneur to think differently amd innovatively when it comes to your small business, and offer you inspiration and targeted business lessons. “Business Reinvention with Nancy Lin” is broadcast live every Tuesday at 8 a.m. Pacific Time on the VoiceAmerica Business Channel. Listen here: http://www.bizreinvention.com/ Nancy is an executive coach and a business consultant. Through her business radio show and her consulting practice, she offers her clients and her listening audience innovative thinking about emerging trends, as well … Read More