Join us on Friday, April 17 for a free webinar on how to measure the financial health of your company. BusinessAdvising.org will host George de Bruin, an executive with 30 years of experience in the consumer goods industry. This webinar is intended for small businesses. We’ll cover topics like: Does your company have a business plan, a long-term growth strategy, and a sustainable path to get there? How can you measure the health of your business? As in personal nutrition, understanding and measuring the health of your business is about sticking with a goal and being persistent. And: this applies to all businesses. In this free webinar, you’ll start planting the seeds and get a firmer direction on how to ensure you’re building your small business for sustainable growth in the long term. You can sign up here: http://bit.ly/1HTAnZl Friday, April 17, 2015 from 9:30 AM to 10:30 AM (PDT) The … Read More
Small Business Webinar: How to Build and Sell With a Multi-Channel Brand
In this webinar, BusinessAdvising.org hosted Mark Chmiel, a Senior Marketing Executive whose experience includes Baja Fresh, Burger King, Dr Pepper/7Up, got milk? and KFC. The webinar focused on branding and brand strategy for small businesses — especially those in the food and beverage industry — looking to build and grow their marketing capacity. We covered topics like: Today’s consumer— How are they shopping, using technology, and making decisions? Branding — Why is it so important, and how do I connect my brand with the consumer to increase sales? Social Media— Likes, tweets and reviews are nice, but how do they build my brand and increase my sales? If you missed the webinar, you can watch the recording below: Mark Chmiel is a Senior Marketing Executive with extensive experience in driving strategic growth (branding, re-positioning, and new product introductions) for retail, restaurant and CPG companies. This includes Baja Fresh, Burger King, Denny’s, Dr Pepper/7UP Company, … Read More
Free Webinar On March 27: How To Build And Sell With A Multi-Channel Brand
Join us on Friday, March 27 for a free webinar on how to build and sell with a multi-channel brand. BusinessAdvising.org will host Mark Chmiel, a Senior Marketing Executive whose experience includes Baja Fresh, Burger King, Dr Pepper/7Up, got milk? and KFC. This webinar is intended for small businesses — especially those in the food and beverage industry —looking to build and grow their marketing capacity. We’ll cover topics like: Today’s consumer— How are they shopping, using technology, and making decisions? Branding — Why is it so important, and how do I connect my brand with the consumer to increase sales? Social Media— Likes, tweets and reviews are nice, but how do they build my brand and increase my sales? You can sign up here: http://bit.ly/1GjlJX9 Friday, March 27, 2015 from 9:30 AM to 10:30 AM (PDT) The presentation will be followed by a Q&A, where you can ask your questions and get … Read More
Catching Up With Bread SRSLY
Bread SRSLY makes delicious (trust us, we’ve tried it!) gluten free sourdough bread in San Francisco’s Dogpatch neighborhood. Founded by Sadie Scheffer, the company began late in 2011 after a furious bout of gluten-free sourdough experiments in Sadie’s home kitchen. She started selling bread from her own home, and as orders grew, began to deliver loaves on her bicycle. A few months later she was biking late into the night delivering orders, and Bread SRSLY was catapulted into a full-time business. Sadie needed help with marketing, so she came to BusinessAdvising.org where we matched her with an advisor with experience in food, design, marketing, and business development. Let’s catch up with Sadie, and see how Bread SRSLY is doing! Before she started working with advisor — Rebecca Brian Pan (CEO and founder of Covo), Sadie told us, “I didn’t even know what marketing meant.” Since then, “Rebecca’s taught me about … Read More
3 Unexpected Benefits of Becoming a Business Advisor
Skills-based volunteering is gaining steam. Individuals and big corporations alike are getting involved and volunteering their skills to give back to the community. www.BusinessAdvising.org, offers seasoned business professionals the opportunity to work directly with small business owners who are looking to create jobs and opportunities in their communities by growing their businesses. And this high-impact volunteer program is working. Last year alone, advised businesses created almost 400 jobs paid over $68 million in wages to residents of low income communities as a result of over 4,500 hours volunteered by advisors. Most, if not all, of our volunteer business advisors report that they volunteer their time because of the impact they can have on vulnerable communities. In addition to the reward of making a difference, there are many other benefit that come from working with entrepreneurs. Reconnect with your inner entrepreneur Everyone knows that entrepreneurs are some of the most passionate … Read More
Volunteering for Impact
As a senior lender for Citibank, Bank of America and Morgan Stanley, PCV Advisor David Taylor felt a sense of career satisfaction whenever he closed a transaction for a large corporation or a high-profile individual. Yet at the same time David often wondered whether his work as a banker had a broader impact on the world or made any real difference in the lives of others. So when PCV’s CFO Carolyn Clarke asked David if he would be interested in becoming a PCV Volunteer Business Advisor, David jumped at the opportunity. “I was really attracted to volunteer with PCV by the clear focus of PCV’s mission – to create quality jobs in underserved communities – and by the opportunity to share my time and expertise with local business owners whom I could get to know personally,” David says. “Our career lives have become increasingly impersonal now that so much business … Read More