14 Winning Social Media Tips for Small Businesses

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If you’re a small business, you can’t afford not to be on social media. A few years back, sure, maybe it wasn’t crucial, but in 2017, it’s an absolute necessity. It is downright expected that your business will have a social media presence, for everything from daily specials to hours of operation and customer reviews. Read on, and see if your small business can benefit from our favorite social media tips for small businesses just like yours. Having a Profile Isn’t Enough Not having a social media profile looks a little weird. It looks outdated, and sends the impression that your business isn’t playing the same game as the rest of us. But worse than an absent profile is a vacant one — those look downright shady. Make sure your profile is an active social media presence. Start Strong, Right Out of the Gate When you create a new social … Read More

5 Differences Between B2B and B2C Marketing

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Everyone knows that there is a great difference in relationships your business builds with your customers (B2C) and those it builds with other businesses (B2B). Sure, you are still trying to appeal to someone, but the truth is that individuals have much different priorities than organizations do. Because of that and in order to do some further research on this topic, here are five differences between B2B and B2C marketing. 1.      Product-driven vs. relationship-driven From the very get-go, we can see that the foundation of B2B marketing lies a relationship driven-decision making. Companies are more likely to work with people they know and trust, regardless of your unique value proposition, seeing how this probably won’t be the only time they are doing business together. Furthermore, seeing how there’s usually much more at stake with B2B relationships than with individual consumers, businesses feel more comfortable undertaking this when there’s someone they … Read More

4 Tips on Developing a Data-Driven Marketing Campaign

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In the past, it was believed that in order to get maximum ROI on your digital marketing, you had to cover as many areas as possible. This caused businesses to pour money into random media channels in hope that at least one of them would be the one to reach their target audience. Seeing how this required a significant investment, small businesses were usually left behind. Luckily, today more and more marketing campaigns are data-driven — which makes them much more cost-effective and even more available. All in all, here are four tips for those who intend to go down this path. In order to get the right answer, you must first know the question you’re asking is the right one. When doing target market research, people usually focus on things like who buys, or where are they coming from, but seldom do they stop and ponder upon why they … Read More

6 Ways Mobile Marketing Can Make — Or Break — Your Small Business

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When you’re starting up a small business, it’s easy to feel like it’s your rinky-dink little David against a monstrously powerful Goliath. Not so, says the Small Business & Entrepreneurship Council. In 2012, businesses with less than 20 workers accounted for 89.6 percent of companies in the United States. You’re not alone, but that doesn’t make it any easy to propel a limited budget into Fortune 500-level success. Mobile marketing can help. Here are 6 ways you can put the power of mobile marketing to phenomenal use: 1. Upgrade to a Mobile-Ready Site People are impatient, and nobody has time for a site that loads slowly or reads funny. Responsive design is a must these days – without it, you’re risking text that falls off the page and customers that seem to fall off the face of the earth, often for good. Embrace it, and your site will read beautifully whether … Read More

Finding New Customers to Increase Sales

Patrick DugganAdvisor Wisdom, Marketing 101, Our Network, Small Business Resources, WebinarsLeave a Comment

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BusinessAdvising.org hosted brand storyteller Deb Doyle for a free small business webinar on strategies and practices to define, find, and engage with your core customers. In this free webinar, Deb covered sales and marketing related to: Defining Your Core Customer Finding Your Core Customer Engaging Your Core Customer     Deb Doyle, Brand Storyteller/Founder, Stage2 Marketing, shows clients how to find their voices, clarify their messages and create marketing materials that inspire customers to act. Her work has benefited clients such as Varian Medical Systems, Tastes on the Fly Restaurant Group, University of San Francisco, Solar City and numerous start-ups. Deb teaches advertising and social media at UC Berkeley Extension and San Francisco State University Extension. Prior to launching Stage2 Marketing, Deb was an account director at Publicis & Hal Riney where she introduced the first US camera phone and McCann Erickson where she led Stanford Hospital’s first brand campaign. She managed McDonald’s regional … Read More

4 Pillars of a Successful Small Business Brand

Patrick DugganAdvisor Wisdom, Marketing 101, Our Network, Small Business Resources, Webinars1 Comment

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BusinessAdvising.org hosted brand manager and advisor Christina Barea for a free webinar on strategies and practices to establish your company’s brand identity and use your brand to support your growth. Launching and growing a small business and brand is a formidable task. With an infinite amount of details to be addressed — and all of them seemingly equally important — it’s easy to get lost in the details and distracted from the core definition and values of your new business. Fortunately, with a little time spent on preparing a clearly defined reference point, it’s possible to build a brand that can stand the test of time. You’ll learn four essential keys to developing, launching and sustaining a successful brand. This free webinar covered Vision/Mission Statements – Where are you going and how are you getting there? Brand Definition – Identify your brands’ personality Marketing Plan – Get your thoughts on paper!! Consistency – Set … Read More

Free Webinar On July 24 — 4 Pillars of a Successful Brand

Patrick DugganAdvisor Wisdom, Marketing 101, Our Network, Small Business ResourcesLeave a Comment

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Join us on Friday, July 24 for a free webinar on strategies and practices to establish your company’s brand identity and use your brand to support your growth. BusinessAdvising.org will host high-profile brand manager and advisor Christina Barea. Launching and growing a small business and brand is a formidable task. With an infinite amount of details to be addressed — and all of them seemingly equally important — it’s easy to get lost in the details and distracted from the core definition and values of your new business. Fortunately, with a little time spent on preparing a clearly defined reference point, it’s possible to build a brand that can stand the test of time. You’ll learn four essential keys to developing, launching and sustaining a successful brand. In this free webinar, we’ll cover: Vision/Mission Statements – Where are you going and how are you getting there? Brand Definition – Identify your brands’ personality Marketing … Read More

Small Business Marketing: What Does Google’s Latest Algorithm Update Mean For Your Small Business Website?

Patrick DugganMarketing 101, Small Business ResourcesLeave a Comment

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[This is a continuation of our Marketing 101 series] Google announced on their Webmaster Central blog that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal”. According to several sources, this seems to mean that sites which are not mobile-friendly will see their search rankings hit, and hit hard, by searchers using smartphones and tablets. There’s a lot more information going around about the update, and if you’re looking to get a deeper understanding of what’s happening there are already some great resources: Google has answered some pressing questions about the algorithm update Search Engine Journal has a summary of what this means for small businesses Moz had a great point-by-point breakdown of what we know about the update First things first: If you’re not sure how mobile-responsive your website is, there’s a quick way to check. Head to Google’s Web Master Tools site here:  https://www.google.com/webmasters/tools/mobile-friendly/ and just type … Read More

Small Business Webinar: How to Build and Sell With a Multi-Channel Brand

Patrick DugganAdvisor Wisdom, Marketing 101, Our Network, Small Business Resources, Webinars1 Comment

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In this webinar, BusinessAdvising.org hosted Mark Chmiel, a Senior Marketing Executive whose experience includes Baja Fresh, Burger King, Dr Pepper/7Up, got milk? and KFC. The webinar focused on branding and brand strategy for small businesses — especially those in the food and beverage industry — looking to build and grow their marketing capacity. We covered topics like: Today’s consumer— How are they shopping, using technology, and making decisions? Branding — Why is it so important, and how do I connect my brand with the consumer to increase sales? Social Media— Likes, tweets and reviews are nice, but how do they build my brand and increase my sales? If you missed the webinar, you can watch the recording below:   Mark Chmiel is a Senior Marketing Executive with extensive experience in driving strategic growth (branding, re-positioning, and new product introductions) for retail, restaurant and CPG companies. This includes Baja Fresh, Burger King, Denny’s, Dr Pepper/7UP Company, … Read More

Instagram Marketing Tips For Small Businesses

Guest WriterMarketing 101, Small Business Resources2 Comments

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You wouldn’t think that Facebook, with 1.35 billion active users, has an issue with a declining population, but you would be wrong. Among young users, many are turning to Instagram instead and many businesses are following them over. A younger demographic isn’t the only reason you should get started on Instagram. It’s also a great platform if you want to create a more personal connection with your audience via visuals. As a visual platform, Instagram is the perfect place to show off your product in action. When posting images to Instagram, make sure that they tell some kind of story. It’s the best way for customers to remember your brand and create an emotional connection. Think in terms of story arcs instead of individual pictures and connect associated items together. Twitter might have popularized the hashtag, but it’s gained traction across every social media platform and Instagram is no exception. … Read More