Free Small Business Webinar: Retail Is Alive And Well

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small business webinar retail

In this free small business webinar on strategies and best practices to stay competitive and thrive in retail, BusinessAdvising.org hosted Joe Alexander, founder of Nest Bedding, one of the leading online mattress and bedding brands. In this free webinar you’ll learn about: How a customer-centric approach pays off Tools and strategies for small businesses operating retail brick-and-mortar and online storefronts How to stay competitive in today’s dynamic retail environment   Joe Alexander is a pro bono advisor with BusinessAdvising.org, and the founder of Nest Bedding, one of the leading online mattress and bedding brands. His beds can be found in the homes of some top athletes and celebrities (and Pacific Community Ventures’ staff!) and he’s been lauded in publications such as the Huffington Post, Men’s Fitness and Refinery 29. In 2012, he bootstrapped Nest Bedding and grew it into a $20 million dollar a year force in the mattress and … Read More

Finding Balance As A Small Business Owner

Patrick DugganAdvisor Wisdom, Our Network, Small Business Resources, Webinars1 Comment

Free small business mentor advisor coach businessadvising.org

You may be like the 80% of working Americans who say they feel overworked and stretched too thin. If so, you may also say that you could use a little less stress and a lot more balance in your life. Would you like to minimize your stress? How would it be to just slow down and spend more time on the things that you truly enjoy? John Keathley, MBA and certified personal coach, will walk you through reclaiming your time and living a more fulfilling life in the free webinar below. Here’s what you’ll discover in this information-packed program: What work/life balance means to you, and how to make changes What your current level of satisfaction is in your life, and how to increase it a few notches right away The consequences of living an imbalanced lifestyle, and how to make important change How the choices you make influence your level of balance, and … Read More

Finding New Customers to Increase Sales

Patrick DugganAdvisor Wisdom, Marketing 101, Our Network, Small Business Resources, WebinarsLeave a Comment

Free small business mentor advisor coach businessadvising.org

BusinessAdvising.org hosted brand storyteller Deb Doyle for a free small business webinar on strategies and practices to define, find, and engage with your core customers. In this free webinar, Deb covered sales and marketing related to: Defining Your Core Customer Finding Your Core Customer Engaging Your Core Customer     Deb Doyle, Brand Storyteller/Founder, Stage2 Marketing, shows clients how to find their voices, clarify their messages and create marketing materials that inspire customers to act. Her work has benefited clients such as Varian Medical Systems, Tastes on the Fly Restaurant Group, University of San Francisco, Solar City and numerous start-ups. Deb teaches advertising and social media at UC Berkeley Extension and San Francisco State University Extension. Prior to launching Stage2 Marketing, Deb was an account director at Publicis & Hal Riney where she introduced the first US camera phone and McCann Erickson where she led Stanford Hospital’s first brand campaign. She managed McDonald’s regional … Read More

How Food Businesses Can Improve Their Margins

Patrick DugganAdvisor Wisdom, Our Network, Small Business Resources, Webinars1 Comment

Free small business mentor advisor coach businessadvising.org

BusinessAdvising.org was joined by culinary business consultant Heather McCarthy for a webinar on strategies and practices to improve your food business’ profits and margins In this free webinar, Heather covered: Where does the money go? Understanding cost of goods sold (COGS) and other high-impact margin influencers. How do I know where to make changes? Setting benchmarks and evaluating options. When will I see results? Implementing change and tracking impact.     Heather currently works as a culinary business consultant identifying areas of opportunity for young food businesses to improve their internal structures to create stability while supporting growth. Her experiences in corporate sales and culinary education have created a unique foundation for her consulting practice. Her specific background combines a key understanding of business benchmarks and how to utilize food as a medium through which to connect individuals in a business setting to improve company productivity and employee satisfaction. Heather is also an … Read More

4 Pillars of a Successful Small Business Brand

Patrick DugganAdvisor Wisdom, Marketing 101, Our Network, Small Business Resources, Webinars1 Comment

Free small business mentor advisor coach businessadvising.org

BusinessAdvising.org hosted brand manager and advisor Christina Barea for a free webinar on strategies and practices to establish your company’s brand identity and use your brand to support your growth. Launching and growing a small business and brand is a formidable task. With an infinite amount of details to be addressed — and all of them seemingly equally important — it’s easy to get lost in the details and distracted from the core definition and values of your new business. Fortunately, with a little time spent on preparing a clearly defined reference point, it’s possible to build a brand that can stand the test of time. You’ll learn four essential keys to developing, launching and sustaining a successful brand. This free webinar covered Vision/Mission Statements – Where are you going and how are you getting there? Brand Definition – Identify your brands’ personality Marketing Plan – Get your thoughts on paper!! Consistency – Set … Read More

Webinar: Take Your Small Business From Idea to IPO

Patrick DugganAdvisor Wisdom, Small Business Resources, WebinarsLeave a Comment

Free small business mentor advisor coach businessadvising.org

In this free webinar, serial entrepreneur Noah Alper — founder of Bread & Circus and Noah’s Bagels — discussed strategies and practices to take your small business from its conception through to an IPO. This webinar leads small businesses — especially those in the food and restaurant industry —on a path to build and grow. You can start with a great idea, and take it all the way to a successful initial public offering (IPO). Noah Alper did just that. In just 6 1/2 years he took Noah’s Bagels public after opening his first store in Berkeley, CA in 1989. He eventually sold the business for 100 million dollars. Learn how he did it, and what he learned along the way! You can watch the recording here: Noah Alper, founder of Noah’s Bagels and Bread & Circus, has almost four decades of business experience. He is a serial entrepreneur, whose experience includes … Read More

Webinar: Is Debt Or Equity Right For Your Small Business?

Patrick DugganAdvisor Wisdom, Our Network, Small Business Resources, WebinarsLeave a Comment

Free small business mentor advisor coach businessadvising.org

In this webinar, host Sherry Bijan (a seasoned veteran of the securities industry) walked small business owners through strategies to understand whether debt or equity was the right move for their businesses. Sherry covered topics like: Debt or Equity: Which is right for my small business? How to create an investor pitch deck What do funders look at when they’re looking at your business? You can watch the recording here:  Sherry Bijan is a seasoned veteran of the securities industry, in the practice of investment advisement and management. She offers years of experience and devotion coaching investors in the capital markets as a Registered Investment Advisor. She strives to implement sound financial planning that is aligned with consumer’s interest and the need for advise, having helped develop informed self-directed entrepreneurs and consumers. Her experience is diverse and varied. In conjunction with her work as an advisor, in 1994 she helped launch and manage a family … Read More

Webinar: How Healthy Is Your Small Business?

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Free small business mentor advisor coach businessadvising.org

In this webinar, host George de Bruin (an executive with 30 years of experience in the consumer goods industry) walked small business owners through ways to measure the financial health of their companies. George covered topics like: Does your company have a business plan, a long-term growth strategy, and a sustainable path to get there? How can you measure the health of your business? What should you look for when it comes to payroll and overhead? As in personal nutrition, understanding and measuring the health of your business is about sticking with a goal and being persistent. And: this applies to all businesses. In this free webinar, you’ll start planting the seeds and get a firmer direction on how to ensure you’re building your small business for sustainable growth in the long term. You can watch the recording here:  George has provided the following Cashflow Template for small business owners to use. … Read More

Small Business Webinar: How to Build and Sell With a Multi-Channel Brand

Patrick DugganAdvisor Wisdom, Marketing 101, Our Network, Small Business Resources, Webinars1 Comment

Free small business mentor advisor coach businessadvising.org

In this webinar, BusinessAdvising.org hosted Mark Chmiel, a Senior Marketing Executive whose experience includes Baja Fresh, Burger King, Dr Pepper/7Up, got milk? and KFC. The webinar focused on branding and brand strategy for small businesses — especially those in the food and beverage industry — looking to build and grow their marketing capacity. We covered topics like: Today’s consumer— How are they shopping, using technology, and making decisions? Branding — Why is it so important, and how do I connect my brand with the consumer to increase sales? Social Media— Likes, tweets and reviews are nice, but how do they build my brand and increase my sales? If you missed the webinar, you can watch the recording below:   Mark Chmiel is a Senior Marketing Executive with extensive experience in driving strategic growth (branding, re-positioning, and new product introductions) for retail, restaurant and CPG companies. This includes Baja Fresh, Burger King, Denny’s, Dr Pepper/7UP Company, … Read More