In this free small business webinar on strategies and best practices to stay competitive and thrive in retail, BusinessAdvising.org hosted Joe Alexander, founder of Nest Bedding, one of the leading online mattress and bedding brands. In this free webinar you’ll learn about: How a customer-centric approach pays off Tools and strategies for small businesses operating retail brick-and-mortar and online storefronts How to stay competitive in today’s dynamic retail environment Joe Alexander is a pro bono advisor with BusinessAdvising.org, and the founder of Nest Bedding, one of the leading online mattress and bedding brands. His beds can be found in the homes of some top athletes and celebrities (and Pacific Community Ventures’ staff!) and he’s been lauded in publications such as the Huffington Post, Men’s Fitness and Refinery 29. In 2012, he bootstrapped Nest Bedding and grew it into a $20 million dollar a year force in the mattress and … Read More
Your Lease Is Your Asset! Tips To Secure A Retail Space
BusinessAdvising.org hosted Lisa Zahner, Executive Director of Urban Solutions — for a free webinar on better understanding how your commercial lease is a vital part of your small business. In this free webinar, Lisa covered topics related to: The optimal lease length for your small business How to avoid hidden costs How to negotiate for favorable terms Lisa Zahner is Executive Director of Urban Solutions, a community-based nonprofit organization that provides small businesses and entrepreneurs with the tools they need to thrive in competitive markets. She has overall strategic and operational responsibility for Urban Solutions’ staff, programs ,and execution of its mission: to strengthen underserved neighborhoods by supporting small businesses, job creation, diversity and sustainability. Lisa’s professional experience spans from her own startup businesses to management consulting, real estate investment, and community economic development. She looks for exciting and interesting ways to activate vacant retail storefronts, to bring life-giving businesses to … Read More
The Secrets to Getting The Right Small Business Loan
BusinessAdvising.org hosted Marshall Lebovits, experienced advisor with 30 years in the banking and finance industry, for a free webinar on on the tips and tricks to finding and securing the right loan for your small business. In this free webinar, Marshall covered topics related to: The pros and cons of using debt capital to grow your small business How to best tell your small business’ story to a lender 12 ways you can close the deal With almost 30 years of experience in the secured financing industry, Marshall’s passion is helping growing companies with non-dilutive, asset-backed financing solutions. These companies typically lack access to capital for reasons including a short time in business, hyper-growth sales, customer concentrations, weak cash flow, or highly-leveraged balance sheets. Companies who benefit from Marshall’s advice usually have around $500,000 in revenues and may have B2B accounts receivable, inventory, purchase orders, or equipment that can be offered to a lender … Read More
“People Strategies” to Grow Your Small Business
This free small business webinar focuses on people and hiring strategies, as well as retention ideas, to grow your small business sustainably. BusinessAdvising.org hosted Cindy Kaczmarek, experienced advisor on people issues to small business owners and corporate executives. In this free webinar, Cindy covered: Determining the talent necessary to reach and exceed your business goals Building rewards that enable you to attract and retain great people Why focusing on performance matters Cindy Kaczmarek is a Certified Professional Coach specializing in helping companies tackle their biggest people issues. She is sought out by business owners and corporate executives to assist them in leveraging their people to build their businesses. Employing five pillars of structure, process, talent development planning, employee relations, and leadership coaching, she is able to rapidly engage with you to create lasting results. Cindy brings “billion dollar thinking” to private companies. Having worked with multi-billion dollar public companies, global … Read More
Finding Balance As A Small Business Owner
You may be like the 80% of working Americans who say they feel overworked and stretched too thin. If so, you may also say that you could use a little less stress and a lot more balance in your life. Would you like to minimize your stress? How would it be to just slow down and spend more time on the things that you truly enjoy? John Keathley, MBA and certified personal coach, will walk you through reclaiming your time and living a more fulfilling life in the free webinar below. Here’s what you’ll discover in this information-packed program: What work/life balance means to you, and how to make changes What your current level of satisfaction is in your life, and how to increase it a few notches right away The consequences of living an imbalanced lifestyle, and how to make important change How the choices you make influence your level of balance, and … Read More
Finding New Customers to Increase Sales
BusinessAdvising.org hosted brand storyteller Deb Doyle for a free small business webinar on strategies and practices to define, find, and engage with your core customers. In this free webinar, Deb covered sales and marketing related to: Defining Your Core Customer Finding Your Core Customer Engaging Your Core Customer Deb Doyle, Brand Storyteller/Founder, Stage2 Marketing, shows clients how to find their voices, clarify their messages and create marketing materials that inspire customers to act. Her work has benefited clients such as Varian Medical Systems, Tastes on the Fly Restaurant Group, University of San Francisco, Solar City and numerous start-ups. Deb teaches advertising and social media at UC Berkeley Extension and San Francisco State University Extension. Prior to launching Stage2 Marketing, Deb was an account director at Publicis & Hal Riney where she introduced the first US camera phone and McCann Erickson where she led Stanford Hospital’s first brand campaign. She managed McDonald’s regional … Read More
How Food Businesses Can Improve Their Margins
BusinessAdvising.org was joined by culinary business consultant Heather McCarthy for a webinar on strategies and practices to improve your food business’ profits and margins In this free webinar, Heather covered: Where does the money go? Understanding cost of goods sold (COGS) and other high-impact margin influencers. How do I know where to make changes? Setting benchmarks and evaluating options. When will I see results? Implementing change and tracking impact. Heather currently works as a culinary business consultant identifying areas of opportunity for young food businesses to improve their internal structures to create stability while supporting growth. Her experiences in corporate sales and culinary education have created a unique foundation for her consulting practice. Her specific background combines a key understanding of business benchmarks and how to utilize food as a medium through which to connect individuals in a business setting to improve company productivity and employee satisfaction. Heather is also an … Read More
4 Pillars of a Successful Small Business Brand
BusinessAdvising.org hosted brand manager and advisor Christina Barea for a free webinar on strategies and practices to establish your company’s brand identity and use your brand to support your growth. Launching and growing a small business and brand is a formidable task. With an infinite amount of details to be addressed — and all of them seemingly equally important — it’s easy to get lost in the details and distracted from the core definition and values of your new business. Fortunately, with a little time spent on preparing a clearly defined reference point, it’s possible to build a brand that can stand the test of time. You’ll learn four essential keys to developing, launching and sustaining a successful brand. This free webinar covered Vision/Mission Statements – Where are you going and how are you getting there? Brand Definition – Identify your brands’ personality Marketing Plan – Get your thoughts on paper!! Consistency – Set … Read More
Webinar: Take Your Small Business From Idea to IPO
In this free webinar, serial entrepreneur Noah Alper — founder of Bread & Circus and Noah’s Bagels — discussed strategies and practices to take your small business from its conception through to an IPO. This webinar leads small businesses — especially those in the food and restaurant industry —on a path to build and grow. You can start with a great idea, and take it all the way to a successful initial public offering (IPO). Noah Alper did just that. In just 6 1/2 years he took Noah’s Bagels public after opening his first store in Berkeley, CA in 1989. He eventually sold the business for 100 million dollars. Learn how he did it, and what he learned along the way! You can watch the recording here: Noah Alper, founder of Noah’s Bagels and Bread & Circus, has almost four decades of business experience. He is a serial entrepreneur, whose experience includes … Read More
Webinar: Is Debt Or Equity Right For Your Small Business?
In this webinar, host Sherry Bijan (a seasoned veteran of the securities industry) walked small business owners through strategies to understand whether debt or equity was the right move for their businesses. Sherry covered topics like: Debt or Equity: Which is right for my small business? How to create an investor pitch deck What do funders look at when they’re looking at your business? You can watch the recording here: Sherry Bijan is a seasoned veteran of the securities industry, in the practice of investment advisement and management. She offers years of experience and devotion coaching investors in the capital markets as a Registered Investment Advisor. She strives to implement sound financial planning that is aligned with consumer’s interest and the need for advise, having helped develop informed self-directed entrepreneurs and consumers. Her experience is diverse and varied. In conjunction with her work as an advisor, in 1994 she helped launch and manage a family … Read More
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