In this webinar, host George de Bruin (an executive with 30 years of experience in the consumer goods industry) walked small business owners through ways to measure the financial health of their companies. George covered topics like: Does your company have a business plan, a long-term growth strategy, and a sustainable path to get there? How can you measure the health of your business? What should you look for when it comes to payroll and overhead? As in personal nutrition, understanding and measuring the health of your business is about sticking with a goal and being persistent. And: this applies to all businesses. In this free webinar, you’ll start planting the seeds and get a firmer direction on how to ensure you’re building your small business for sustainable growth in the long term. You can watch the recording here: George has provided the following Cashflow Template for small business owners to use. … Read More
Small Business Webinar: How to Build and Sell With a Multi-Channel Brand
In this webinar, BusinessAdvising.org hosted Mark Chmiel, a Senior Marketing Executive whose experience includes Baja Fresh, Burger King, Dr Pepper/7Up, got milk? and KFC. The webinar focused on branding and brand strategy for small businesses — especially those in the food and beverage industry — looking to build and grow their marketing capacity. We covered topics like: Today’s consumer— How are they shopping, using technology, and making decisions? Branding — Why is it so important, and how do I connect my brand with the consumer to increase sales? Social Media— Likes, tweets and reviews are nice, but how do they build my brand and increase my sales? If you missed the webinar, you can watch the recording below: Mark Chmiel is a Senior Marketing Executive with extensive experience in driving strategic growth (branding, re-positioning, and new product introductions) for retail, restaurant and CPG companies. This includes Baja Fresh, Burger King, Denny’s, Dr Pepper/7UP Company, … Read More
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