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You wouldn’t think that Facebook, with 1.35 billion active users, has an issue with a declining population, but you would be wrong. Among young users, many are turning to Instagram instead and many businesses are following them over. A younger demographic isn’t the only reason you should get started on Instagram. It’s also a great platform if you want to create a more personal connection with your audience via visuals. As a visual platform, Instagram is the perfect place to show off your product in action. When posting images to Instagram, make sure that they tell some kind of story. It’s the best way for customers to remember your brand and create an emotional connection. Think in terms of story arcs instead of individual pictures and connect associated items together. Twitter might have popularized the hashtag, but it’s gained traction across every social media platform and Instagram is no exception. … Read More

Social media sites that are focused on the user him or herself are a good place to start because, of course, user engagement is the primary focus of any small business. But, the business world is multi-faceted, and consumers want to know more about a company than just what shows up in a picture. Such as in a fashion-focused lifestyle business, you’re driven by what you love, so, if you want to engage consumers and share your passion using more than just photos and a quick blurb, then you need to focus your social media marketing strategy on Tumblr. As someone who owns a small business, there are a number of reasons why you should use Tumblr as your primary social media site, not the least of which is the potential for valuable exposure. Here are a few facts about Tumblr and the potential is has to help you reach as many … Read More

Twitter is an indispensable tool for anyone looking to build a strong brand and get noticed, but it can be a little bit intimidating for those people just getting started. But that’s not the only problem. It seems that the ins and outs of Twitter just don’t come naturally. It’s a steep learning curve: you only need to look at all the people failing at it to see that. So what’s the best way to use Twitter to build a brand without annoying all of your followers? Read on to hear our best tips and tricks for making Twitter work for you. Twitter moves fast by design. Despite having only 140 characters to work with, it seems like people still feel compelled to be verbose. With all these tweets coming and pushing your content endlessly down the page, you get the impression that maybe your followers are missing your posts. … Read More