In this free small business webinar on strategies and best practices to stay competitive and thrive in retail, BusinessAdvising.org hosted Joe Alexander, founder of Nest Bedding, one of the leading online mattress and bedding brands. In this free webinar you’ll learn about: How a customer-centric approach pays off Tools and strategies for small businesses operating retail brick-and-mortar and online storefronts How to stay competitive in today’s dynamic retail environment Joe Alexander is a pro bono advisor with BusinessAdvising.org, and the founder of Nest Bedding, one of the leading online mattress and bedding brands. His beds can be found in the homes of some top athletes and celebrities (and Pacific Community Ventures’ staff!) and he’s been lauded in publications such as the Huffington Post, Men’s Fitness and Refinery 29. In 2012, he bootstrapped Nest Bedding and grew it into a $20 million dollar a year force in the mattress and … Read More
Webinar: Is Debt Or Equity Right For Your Small Business?
In this webinar, host Sherry Bijan (a seasoned veteran of the securities industry) walked small business owners through strategies to understand whether debt or equity was the right move for their businesses. Sherry covered topics like: Debt or Equity: Which is right for my small business? How to create an investor pitch deck What do funders look at when they’re looking at your business? You can watch the recording here: Sherry Bijan is a seasoned veteran of the securities industry, in the practice of investment advisement and management. She offers years of experience and devotion coaching investors in the capital markets as a Registered Investment Advisor. She strives to implement sound financial planning that is aligned with consumer’s interest and the need for advise, having helped develop informed self-directed entrepreneurs and consumers. Her experience is diverse and varied. In conjunction with her work as an advisor, in 1994 she helped launch and manage a family … Read More
Webinar: How Healthy Is Your Small Business?
In this webinar, host George de Bruin (an executive with 30 years of experience in the consumer goods industry) walked small business owners through ways to measure the financial health of their companies. George covered topics like: Does your company have a business plan, a long-term growth strategy, and a sustainable path to get there? How can you measure the health of your business? What should you look for when it comes to payroll and overhead? As in personal nutrition, understanding and measuring the health of your business is about sticking with a goal and being persistent. And: this applies to all businesses. In this free webinar, you’ll start planting the seeds and get a firmer direction on how to ensure you’re building your small business for sustainable growth in the long term. You can watch the recording here: George has provided the following Cashflow Template for small business owners to use. … Read More
Small Business Webinar: How to Build and Sell With a Multi-Channel Brand
In this webinar, BusinessAdvising.org hosted Mark Chmiel, a Senior Marketing Executive whose experience includes Baja Fresh, Burger King, Dr Pepper/7Up, got milk? and KFC. The webinar focused on branding and brand strategy for small businesses — especially those in the food and beverage industry — looking to build and grow their marketing capacity. We covered topics like: Today’s consumer— How are they shopping, using technology, and making decisions? Branding — Why is it so important, and how do I connect my brand with the consumer to increase sales? Social Media— Likes, tweets and reviews are nice, but how do they build my brand and increase my sales? If you missed the webinar, you can watch the recording below: Mark Chmiel is a Senior Marketing Executive with extensive experience in driving strategic growth (branding, re-positioning, and new product introductions) for retail, restaurant and CPG companies. This includes Baja Fresh, Burger King, Denny’s, Dr Pepper/7UP Company, … Read More