Social media sites that are focused on the user him or herself are a good place to start because, of course, user engagement is the primary focus of any small business. But, the business world is multi-faceted, and consumers want to know more about a company than just what shows up in a picture. Such as in a fashion-focused lifestyle business, you’re driven by what you love, so, if you want to engage consumers and share your passion using more than just photos and a quick blurb, then you need to focus your social media marketing strategy on Tumblr.
Why Tumblr?
As someone who owns a small business, there are a number of reasons why you should use Tumblr as your primary social media site, not the least of which is the potential for valuable exposure. Here are a few facts about Tumblr and the potential is has to help you reach as many people as possible in order to help your small business grow:
- There are 300 million registered users on Tumblr.
- 3 million unique monthly visits are recorded.
- 125+ million blogs have been posted to Tumblr.
Versatility
Another reason that Tumblr should be a focus when considering a social media marketing strategy is the versatility it offers in terms of what you can post. Tumblr is set up as an image-and-blogging social media platform, so photos, videos, links, music, quotes, and blogs can all be posted on your business page.
Tumblr has become a star in the social media world because of its fluidity and ease of sharing, and it is these characteristics that make Tumblr prime ground for the social media marketing strategy of any small business owner. Of course, you should integrate other social media sites, such as Facebook and Twitter, into your marketing strategy as well, but nothing compares to the versatility of Tumblr.
There are a couple of key differences between Tumblr and other popular social media sites that make it stand out among the crowd. For example, unlike Twitter, Tumblr doesn’t impose a character limitation, and unlike Facebook, which is geared more toward personal connections, Tumblr is focused more on interests. These differences are just two more reasons why you should use Tumblr as a primary tool in your social media marketing strategy.
Another perk that comes with using Tumblr for your small business is that you have virtually free reign over customization. This means you can add as many personal touches as you want to your business page. After all, making it personal is the reason you chose to start a business in the first place.
Strategies
Once you have customized your Tumblr page exactly how you want it, it’s time to get to work on using it as effectively as possible. Here are a few strategy tips to help you maximize your Tumblr experience:
- The Admin option: One of Tumblr’s best features, you can use this to add users who can submit blog pages.
- Upload how-to videos. The more engaging and useful they are, the more comments and followers you’ll get.
- Add ‘behind the scenes’ photos. This gives your followers a sense of being part of your team.
- Consider allowing select followers to post relevant blogs. You can get some great free material this way.
- Make ease of transition between your website and other social media pages a priority on your Tumblr blog. It will direct followers to your other pages and increase your search engine ranking.
The ability to add blog users and post how-to videos do well to position you as an authority in your industry, and when you provide useful information to consumers they will keep coming back to your page. They will also share it with others, which will, in turn, increase your online presence.
When you add behind the scenes pictures and video, and allow followers to submit blogs, you are creating an air of inclusiveness. It speaks volumes about how you view your followers and clients, and leads to genuine customer loyalty.
Because of the ability to post blogs, videos, and pictures all on one page, Tumblr is as close as it gets to a real, personalized website. The customization features allow you to create a Tumblr page that is both professional and highly personal, and that makes Tumblr the perfect fit for the social media marketing strategy of any small business owner.
Author Bio: David Miller is an educational researcher who has several years of experience in the field of teaching, online testing and training. He is associated with prestigious universities and many leading educational research organizations. Currently, he is pursuing research in online knowledgebase software and is also a contributing author with ProProfs. Photo by Scott Beale / Laughing Squid.