First, let’s define influencer marketing. Influencer marketing is a non-promotional approach to marketing in which brands focus their efforts on opinion leaders, as opposed to direct target market touchpoints. When it comes to marketing for small business, money is no object. Unfortunately, the majority don’t have money to burn. Solve this problem by relying on the brain’s right side (creativity) to offset the limited finance issue. Using influencer marketing to maximize profits can also be a great asset to any company in the modern-day world. This list is a great guide to additional marketing ideas.
Get in on the Gold Rush
When marketing trends create fertile ground for companies, they have to get in on the action as soon as possible. This is called the Gold Rush. Getting in on the Gold Rush when certain marketing trends become popular is what every business wants for their customers, products, and profit margins. One of the most inexpensive marketing strategy tools industry leaders use is social media. Having a simple Facebook or Instagram account to advertise with is fundamental in this day and age. The dilemma is selecting the right social media accounts for the company. Thankfully, Google already takes a person’s preferences and markets those brands to customers very effectively. Half the work is already done for you. Utilizing social media to promote your products and services is absolutely necessary for success.
Budget for Success
When running a small business, the amount of capital an owner has to invest in marketing is usually small, especially compared to enterprise-level companies. That’s why using social media is so important. You can gain followers rapidly, and then use your account to share press releases, product and service info, and help promote your business by leaps and bounds. Save money on other things whenever you can, that way you can save more for next month. If you can spend less on certain parts of the business, do it. You can even use “inspirational persons” to promote your product to consumers who are loyal to that person or otherwise have a fondness for a certain celebrity, musician, actor, etc.
Inspirational Individual
When running a small business, you probably aren’t going to get Chris Hemsworth to do an add for your company, that’s simply too expensive. What you could do however, would be to use an add for a different company, and show how similar yours is to that one. For instance, if Chris Hemsworth is promoting Starbucks coffee and you own a coffee shop, boom, there you go. The other company has already done most of the work for you. You simply need to offer free samples or do another sort of promotion that shows how superior your coffee is compared to theirs. Get a cardboard stand-up of Hemsworth and put it outside your shop then wait. They will come. The same thing can be done with online interactions.
Education is Key
You can learn more about all sorts of marketing for your small business if you have the right education behind you. A master’s degree delves into the business side of a company more than a bachelor’s because it focuses only on business, not merely general education courses. There are also numerous online MBAs worth taking a look at as well. You can run your business and go to school on the side, no problem. In addition to alumni connections, graduate students research, explore, apply, and learn from experienced professors.
Small businesses can advertise effectively, even though they might not have the funds for an all-out marketing campaign. Proprietors and partners need to be willing to stretch their imagination. Stretching the imagination stretches the dollar, and at the end, saving money is what small businesses need to focus on anyway. Use an inspirational figure and your customer base will increase. Remember, your focus determines your reality.