14 Winning Social Media Tips for Small Businesses

Guest WriterMarketing 101, Small Business ResourcesLeave a Comment

If you’re a small business, you can’t afford not to be on social media. A few years back, sure, maybe it wasn’t crucial, but in 2017, it’s an absolute necessity. It is downright expected that your business will have a social media presence, for everything from daily specials to hours of operation and customer reviews. Read on, and see if your small business can benefit from our favorite social media tips for small businesses just like yours. Having a Profile Isn’t Enough Not having a social media profile looks a little weird. It looks outdated, and sends the impression that your business isn’t playing the same game as the rest of us. But worse than an absent profile is a vacant one — those look downright shady. Make sure your profile is an active social media presence. Start Strong, Right Out of the Gate When you create a new social … Read More

So Many Resources To Find New Hires

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Work for Warriors is a state and federally-funded, free, direct placement program within California. The intent of the initiative is aimed at reducing the unemployment rate among California Service Members in the Guard and Reserve by directly placing them into gainful fulltime employment. WFW is open to all currently serving National Guard and DoD Reserve personnel, Post 9/11 Veterans, as well as Spouses and Gold Star Families. If you’re outside of California, check out the U.S. Department of Labor’s site for hiring qualified Vets. They provide employers with assistance in finding qualified transitioning service members and veterans in your area, and also check out Swords to Ploughshares’ successful employment programs with a reputation of producing qualified veteran talent in all job sectors. Defy Ventures operate as a free search firm placing veterans in companies. They’ll take the job description, screen the candidates, and present them to you, the business owner. … Read More

Small Business Resources Roundup

Patrick DugganSmall Business Resources

small business ecommerce

Each month, we bring you the latest roundup of resources for small business owners bootstrapping their businesses and creating quality jobs in their communities. Don’t forget to follow us on Twitter at @PCVtweets. Every Monday we post a new collection of new must-read small business resources, articles, and news. Are there any specific areas your business needs advice in? Let us know, and we’ll search for what you need to add to our monthly roundup.

Small Business Resources Roundup

Patrick DugganSmall Business Resources

small business cashflow

Each month, we bring you the latest roundup of resources for small business owners bootstrapping their businesses and creating quality jobs in their communities. Don’t forget to follow us on Twitter at @PCVtweets. Every Monday we post a new collection of new must-read small business resources, articles, and news. Are there any specific areas your business needs advice in? Let us know, and we’ll search for what you need to add to our monthly roundup.

5 Differences Between B2B and B2C Marketing

Guest WriterMarketing 101, Small Business ResourcesLeave a Comment

Everyone knows that there is a great difference in relationships your business builds with your customers (B2C) and those it builds with other businesses (B2B). Sure, you are still trying to appeal to someone, but the truth is that individuals have much different priorities than organizations do. Because of that and in order to do some further research on this topic, here are five differences between B2B and B2C marketing. 1.      Product-driven vs. relationship-driven From the very get-go, we can see that the foundation of B2B marketing lies a relationship driven-decision making. Companies are more likely to work with people they know and trust, regardless of your unique value proposition, seeing how this probably won’t be the only time they are doing business together. Furthermore, seeing how there’s usually much more at stake with B2B relationships than with individual consumers, businesses feel more comfortable undertaking this when there’s someone they … Read More

National Small Business Week: How to Make Sure a Small Business Loan Won’t Wreck Your Personal Credit

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For every year since the early 1960’s, the United States has highlighted a week in the spring to recognize America’s small business owners and entrepreneurs. According to U.S. Small Business Association statistics, over 50% of Americans either own a small business or are employed by one – and small businesses are responsible for creating the lion’s share of new jobs throughout the country. Unless you’re among the fortunate few who already have access to deep capital reserves, you’re probably going to require access to credit for your small business at some point. A line of credit – whether via a small business loan, a business credit card or another source – allows you to grow your business, cover unexpected costs and even take calculated risks in search of new financial advantages, but it may also come with serious risks. In particular, improper use of business credit has the potential to … Read More

4 Tips on Developing a Data-Driven Marketing Campaign

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In the past, it was believed that in order to get maximum ROI on your digital marketing, you had to cover as many areas as possible. This caused businesses to pour money into random media channels in hope that at least one of them would be the one to reach their target audience. Seeing how this required a significant investment, small businesses were usually left behind. Luckily, today more and more marketing campaigns are data-driven — which makes them much more cost-effective and even more available. All in all, here are four tips for those who intend to go down this path. In order to get the right answer, you must first know the question you’re asking is the right one. When doing target market research, people usually focus on things like who buys, or where are they coming from, but seldom do they stop and ponder upon why they … Read More

5 Things Every Small Healthcare Business Needs to Know

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Whether you are just considering starting a small healthcare business or you’ve been in operation for a while, there are several key facts that you need to be aware of to be successful and to stay compliant with state and local law. Because the life and welfare of hundreds of individuals are in your hands, the way you operate your business and the way you store patients’ personal information are keys to a business’s success and client loyalty. Take care of the following five items as soon as possible. Because of the nature of a healthcare business, your new business will need to be licensed by your state and possibly by local governing bodies as well. Start at your local town hall to get the process started before applying to your state’s accrediting body. You will also need to obtain a local business permit and an occupational permit from your … Read More

Small Business Resources Roundup

Patrick DugganSmall Business Resources

small business customer service

Each month, we bring you the latest roundup of resources for small business owners bootstrapping their businesses and creating quality jobs in their communities. Don’t forget to follow us on Twitter at @PCVtweets. Every Monday we post a new collection of new must-read small business resources, articles, and news. Are there any specific areas your business needs advice in? Let us know, and we’ll search for what you need to add to our monthly roundup.

Small Business Resources Roundup

Patrick DugganSmall Business Resources

small business scheduling

Each month, we bring you the latest roundup of resources for small business owners bootstrapping their businesses and creating quality jobs in their communities. Don’t forget to follow us on Twitter at @PCVtweets. Every Monday we post a new collection of new must-read small business resources, articles, and news. Are there any specific areas your business needs advice in? Let us know, and we’ll search for what you need to add to our monthly roundup.